We believe great design can be a powerful force that changes minds, fuels action and contributes to society. It can improve people’s lives, understanding and experience. It can transcend beliefs and connect cultures. Great design is transformative to the individual, the company, the organization and ultimately, the world.But great design doesn’t just happen. It takes hard work, asking the right questions, superior listening skills, analysis and interpretation. It sits at the intersection of strategic insight and creative intuition, drawing equally upon left brain and right.Great design is the X-factor that captures the imagination and creates a memorable, lasting benefit to your audience that is both emotional and intellectual.