CARYN BAUMGARTNER
MENU
MIGHTYNEST
CLIENT
Mightynest
PROJECT
Branded packaging design
CATEGORY
BACKGROUND
As a volunteer for the Taproot Foundation, I served as Brand Strategist and Creative Director on the team.
Illustration, package design
CHALLENGE
Mightynest is an online retailer dedicated to promoting sustainable living. The brand offers a curated selection of household, personal care, and wellness products that have been thoroughly vetted through their proprietary expert ratings, offering transparency to the consumer.
They wanted to offer custom branded products for specific lines, such as their exclusive cleaning collection.
SOLUTION
I created playful and inviting illustrations inspired by the unique scents of each product. These visuals were integral to the marketing strategy, enhancing the customer experience at every touchpoint.
RESULT
A distinctive presence and product offering that enabled the brand to expand into additional markets, including Amazon and Faire.
Fresh & inviting
Initial concepts included a number of approaches & high-fidelity comps of how the branding might be applied to the cleaning solutions product line for use throughout the home. Memorable branding was key to bring cohesiveness across the products.
Unexpected details
Every aspect of the packaging was leveraged to delight the consumer, including the color floods and messaging that extended the personality past the outside.
Unexpected details
Every aspect of the packaging was leveraged to delight the consumer, including the color floods and messaging that extended the personality past the outside packaging.
LET'S CHAT
A cohesive family of branded products
The final custom illustrations and packaging elevated Mightynest as a brand, and positioned the company favorably in the marketplace. These products are now available on their site as well as Amazon and Faire.
Distinctive style
From lavender to lemon to rosemary, the illustrations allowed for a vibrant way to connect with consumers.
