CARYN BAUMGARTNER
MENU
NARRATIVE WAVE
CLIENT
Narrative Wave
PROJECT
Brand Concept, Identity
CATEGORY
Brand Logo
Brand Identity
Business Cards
Presentation Deck
CHALLENGE
At the very beginning of the AI revolution, Narrative Wave was part of an incubator of start-ups and needed a brand look-and-feel to start the conversation.
SOLUTION
It was important to connect emotionally with investors and clients alike, especially as the new space could prove challenging to explain. We created brand marks and sample taglines that complemented the concept behind their business. We leveraged the data points visually in the mark itself. Through the use of evocative support imagery, a brand identity was created that was relevant to a wide array of industries.
RESULT
A memorable and standout brand in a rapidly growing marketplace.
The company enjoyed a successful seed-round of funding and eventual evolution of the original concept.
A peek behind the scenes
Early concepts included a variety of explorations that played on the idea of data relationships and typographical representations of the name itself.
WWW was a gathering of the greatest, most interesting, and curious minds in the world...We celebrated the 21st century while drawing attention to new patterns and convergences affecting our health and our planet.
— Richard Saul Wurman
