CARYN BAUMGARTNER
MENU
WWW CONFERENCE
CLIENT
Richard Saul Wurman, founder of the TED Conference
PROJECT
iPad App
FEATURES
Video streaming
Content library
Image galleries
Filter & sorting
CHALLENGE
The three day event paired amazing individuals together on stage, with Richard posing a simple question, idea, or premise to spark an entirely unscripted dialogue. The challenge was to create a showcase app that lived up to the actual event, streaming the recorded conversations and hosting a gallery of additional content.
SOLUTION
I served as Creative Director on the project while at ScrollMotion (currently Ingage), leading a multi-disciplined team of UX/UI and motion design, working closely with app developers. The experience leveraged every aspect of the platform and leaned into a unique content architecture. Users could scroll left and right to browse the various conversations, and dive further for additional interactive content relevant to each individual's expertise.
RESULT
A highly immersive experience that celebrated the conversations first and foremost.
The app was available for a limited time on iTunes, and had well over 1,000 downloads.
WWW was a gathering of the greatest, most interesting, and curious minds in the world...We celebrated the 21st century while drawing attention to new patterns and convergences affecting our health and our planet.
— Richard Saul Wurman
I enjoy the notion of improv and know the conversation with another person comes closer to the truth than a rehearsed 18 minute talk where, by nature, you are selling something to a group of people.
— Richard Saul Wurman
In addition to the ability to browse conversations, users were able to scroll through the speakers by name and access additional video assets, rich content, links and other publications specific to the individual.
